Hi, I am Yunan Xing

Senior Digital Product Designer and Art Director based in Sweden

Since 2017, I’ve been working at the intersection of functional product design & artistic brand expression. For me, design is more than just a profession; it is a passion deeply woven into my identity.

WORKED WITH

Early-stage Startups

Web3 & Blockchain

Technology & Innovation

Digital Products (SaaS)

E-commerce & Retail

Interactive Websites

SKILLS

Product:

Product Design & Management, User Research, Complex Problem Solving

Creative:

Branding Strategy & Art Direction, 3D Arts, Animation, Visual Arts

Tech:

Webflow & No-code Dev, Vibe Coding, SEO & Storytelling

The advent of AI has reshaped the design landscape, and I have fully embraced it to streamline operations and expand creative boundaries.

However, I leverage AI as an accelerator, not a replacement. True design excellence—grounded in product nuances, brand identity, and commercial strategy—relies on human insight to direct the technology effectively.

Selected work

2025

VIKING ANALYTICS

2023-2025

TG0

2023

LOLO COMPANY

2022

FREEPOWER

2021

SUDIO

Case study

Web & Products

Viking analytics

Digital product design  & Branding

TG0

Branding & Website building

Privasea

Digital product design  & Branding

LoLo Company

Digital product design

Art direction & Graphics

Sudio

Art direction

Freepower

Art direction & Branding

YUHEI

Font Design

CapillaryFlow

Website & 3D graphics

Old & New Archive

Old & New Archive

Brands I worked with